Smart communications have become increasingly important in today’s competitive marketplace as they are the face of any business or organisation. To ensure all messaging conveys a perfect and consistent narrative, I will provide effective writing, editing and communications services to help propel your entity to the forefront of your sector.
Communications
Crystal clear communications underpin and share a business or organisation’s strategic goals and vision. I grasp complex information with ease to develop strategies and write hardcopy communication materials as well as online materials for any project, initiative, or new business direction brief. Having worked across the government, private and NFP sectors, all communications will be tailored to meet your specific needs.
Online space
All businesses and organisations require a unified, correctly written and structured web presence across all platforms to support their goals. To achieve this, web usability principles must be applied to copy such as identifying relevant keywords and phrases to improve search engine optimisation (SEO), ensuring paragraphs are short and sharp, and maintaining a tone that is neither formal, nor too relaxed. Keeping consistently up-to-date with the fast changing nature of the web and social media, I will provide the latest online writing and editing techniques to deliver your business or organisation results.
Publications
Many businesses and organisations require publications to be developed, written, edited and published but do not have the resources at hand as it can be an intermittent business need. As a professionally-qualified writer and editor managing publications from inception to delivering the final product to tight deadlines is a specialised skill that I provide efficiently.
Promotions & media coverage
Gaining sought after and cost-effective media attention for projects and initiatives can be a real and sometimes ‘hard to attain’ goal for any business or organisation. It requires solid media contacts, tailored media plans, well written media releases/information kits as well as an analysis at the close of a project. Pitching engaging stories to traditional media as well as social media influencers and bloggers is also needed when promoting a new idea. I can raise profiles by building that bridge between initiatives and the media, market and stakeholders.
Writing/editing & proofreading
Within a busy work environment sometimes there can be little time to dedicate to achieving accurate writing, editing and proofreading for business or academic projects. As a professionally-qualified editor, I can take care of that part of your programme by transforming technical information into plain English. With years of experience these skills are fast and efficient so that turnaround happens quickly to meet tight timeframes.
Applications, submissions & proposals
Gaining substantial grant funds or achieving a policy win through applications or submissions can sometimes mean the difference between a project taking off or not. That is why it's crucial to write and present compelling cases and proposals that cover all the requirements needed for a successful outcome. With excellent knowledge of and past career experience working for NFPs/NGOs and the education/tertiary space, I understand the various tones and prerequisites required for a pleasing result.